Greed! (Illuminating Apathy)

2023, Found object, LED, 25" X 80" X 5".

A wall-mounted multimedia sculpture titled "Greed! (Illuminating Apathy)" by Keith Francis (2023). The artwork measures 25 x 80 x 5 inches and is presented on a clean white gallery wall between two large windows. The piece is a subverted version of a commercial Shell gas station sign: The First Character: A large, three-dimensional red dollar sign ("$") replaces the original letter "S". The Remaining Letters: The letters "h," "e," "l," and "l" follow, appearing in a standard red sans-serif corporate font. Lighting: Internal LED lights create a bright yellow "halo" or glow behind the letters "hell," making the word stand out and creating a high-contrast visual. The combined visual reads "$hell". The artist intended this transformation to serve as a visceral critique of corporate profit-seeking at the expense of environmental stewardship and to represent the "dire, almost biblical consequence" of corporate negligence.
A wall-mounted multimedia sculpture titled "Greed! (Illuminating Apathy)" by Keith Francis (2023). The artwork measures 25 x 80 x 5 inches and is presented on a clean white gallery wall between two large windows. The piece is a subverted version of a commercial Shell gas station sign: The First Character: A large, three-dimensional red dollar sign ("$") replaces the original letter "S". The Remaining Letters: The letters "h," "e," "l," and "l" follow, appearing in a standard red sans-serif corporate font. Lighting: Internal LED lights create a bright yellow "halo" or glow behind the letters "hell," making the word stand out and creating a high-contrast visual. The combined visual reads "$hell". The artist intended this transformation to serve as a visceral critique of corporate profit-seeking at the expense of environmental stewardship and to represent the "dire, almost biblical consequence" of corporate negligence.

You may also like

Exploitation
2017, (6) Mason Jars with enclosed archival black and white photographs. 6" X 4.25" X 4.25" in (each) | 15.24 X 10.8 X 10.8 cm (each)
White Fence
2020, wood and aluminum base, 100 X 108 X 72 in.
Border Nation
2020, LED/Neon, 5 X 64 X 1 in.
Let’s Vote
2014, wood, PVC panel and custom electronics, 17 X 17 X 3 in. (each box)
The Relative Ground
Solar-powered industrial traffic trailer, custom programmed LED matrix, municipal hardware Sited at LexArt for the 250th Anniversary of the American Revolution
Welcome!
2016, silk screen on nylon/cotton fabric, hand sewn, 45 X 66 in.
UNTITLED
9' x 6' x 6' Chain-link fencing, stainless steel tubing, barbed wire. Activated by intermittent, unannounced live participants.
↑Back to Top