Coca-Cola’s advertising has been among the most prolific in marketing history, with a major impact on popular culture and society as a whole throughout the world. I
appropriated the Share a Coke marketing theme to promote fostering dialogue between two diametrically opposed groups. This series was composed of 15 different prints featuring 30 groups.
appropriated the Share a Coke marketing theme to promote fostering dialogue between two diametrically opposed groups. This series was composed of 15 different prints featuring 30 groups.
First launched in Australia (2011), The campaign has since made its way around the world, reaching more than 70 countries. Consumers were encouraged to find bottles with names that held personal meaning to them, share them with friends and family, then tweet about their experiences.
Artwork from this portfolio resides in several private and public collections worldwide.
Available for purchase: $650 each Giclée print/allow 2 weeks for delivery.
