Coca-Cola’s advertising has been among the most prolific in marketing history, with a major impact on popular culture and society worldwide. I appropriated the Share a Coke marketing theme to promote fostering dialogue between two opposed groups. This series was composed of 15 different prints featuring 30 groups.
First launched in Australia (2011), The campaign has since made its way around the world, reaching more than 70 countries. Consumers were encouraged to find bottles with names of personal meaning, share them with friends and family, and tweet about their experiences.
Artwork from this portfolio resides in several private and public collections worldwide.
Note: The original silkscreen prints are sold out as of 2021.
Available for purchase: $650 each Giclée print/allow two weeks for delivery.