America’s perception of the 1950’s Western films echoes our understanding of ourselves. The good guys
fought bad guys, outlaws, thieves, Mexicans or Indians. Bad guys wore black hats; the sheriffs wore white.
Native Americans and Mexicans were portrayed as savages and inferior. There was no moral ambiguity.
American media depicts and glorifies violence, whose effect is felt throughout society. Children are subliminally being assimilated into the greater gun-violent North American society. One of the most potent tools that influences them is television. Research has shown that prolonged television viewing by children is associated with aggressive behavior, lack of creativity, patience, imagination, participation, and physical and mental development.
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